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Free AI tool launched for brokers weighing a sale

deal

A free artificial intelligence tool, Helen, for independent brokers weighing a sale has been launched, offering owners free places in its early alpha stage of development.

Bathe is a UK business that builds AI to help people think, it explained, and the Helen is its first public product.

RelatedThe numbers that reveal the true extent of the 2025 broker deal slump 

The number of UK broker deals halved in 2025 to the lowest level in the three years since Insurance Age started its interactive map series, with the fall coming despite the number of buyers remaining steady.

Helen has been built for the decisions owners are faced with including an approach from a

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