Flood Re acquires BeFloodReady
Flood Re has unveiled plans to develop BeFloodReady into a national platform for flood resilience, after acquiring the brand.
It added that it hopes BeFloodReady will serve as a trusted online resource for information, support, research and innovation in the UK as part of an ambition to make “flood resilience more accessible, practical and achievable for everyone”.
The brand BeFloodReady originated as an Environment Agency Pathfinder project and has since been owned by Cornwall Council.
Announced during Flood Action Week, and supported by Defra and Floods Minister Emma Hardy MP, Flood Re described the initiative’s vision
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