AI a growing competitive threat to UK commercial brokers, survey reveals
UK commercial brokers are increasingly recognising artificial intelligence as a competitive threat, according to a new survey.
As conversational AI creates new ways for customers to research insurance and obtain pricing without initially engaging a broker, GlobalData’s 2026 UK Commercial Broker Survey found that 9.2% of brokers identified AI as the biggest threat to their business.
This placed AI behind only competition from other brokers and the soft market, while it now ranks ahead of competition from price comparison websites (PCWs).
The fact that AI ranks ahead of established channels such as price comparison websites
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insight
Aviva updates financial lines products to make them “more relevant”
Aviva has refreshed its management liability proposition, claiming it has introduced broader protection, greater flexibility and clearer policy wording to help businesses respond to changing risks and challenges.
People Moves: 14-18 September 2026
Follow the latest personnel moves in insurance.
Jensten buys Momentum AR
Jensten Group has agreed to acquire specialist technology-focused corporate broker Venture Risks Group.
Arag confirms growth in first combined results after Das deal
Arag has posted £244m of total income for last year in the inaugural results including the former Das UK business.
CFC claims “world’s most comprehensive” SME FI cyber cover
CFC has incorporated its full cyber proactive response policy, and affirmative cover for cyber threats involving artificial intelligence, into its financial institutions products.
Ex-Lloyd’s and RSA boss Jon Hancock to retire from AIG
Jon Hancock will retire from being CEO of general insurance at AIG at the end of the year, the insurer has confirmed.
Well Dunn boss eyes doubling GWP in five years
Uwais Patel, director of Well Dunn, has targeted hitting £100m gross written premium in the next five years.
Bridge builds turnover in run-up to Gallagher sale
Bridge Insurance Brokers expanded by 4.8% in the financial year before being snapped up by Gallagher, but rising costs cut profits.