Aviva launches redesigned Aviva Premier in expanding mid-market push
Aviva is ending the £250m turnover and £250,000 premium limits for UK firms in its regional offices as it targets more growth with brokers in larger mid-market business, Insurance Age can reveal.
The changes are part of the launch of Aviva Premier, a new proposition designed for larger mid-market clients with broader, more complex insurance needs.
Previously, businesses above the metrics (premium spend being measured across a firm’s insurance portfolio) were handled by Aviva Global Corporate & Specialty. The shift will bring around 40 staff into the commercial team run by Michael Yabantu, managing director of mid-market at Aviva.
Familiar nameThe insurer acknowledged the name would already
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