From transactional to tailored: rethinking insurance for the middle market
The opportunity for the market is to return to the fundamentals of insurance says Stuart Sutherland, head of UK retail at Liberty Specialty Markets, as he tackles the dangers of commoditisation for mid-market businesses and the risks of a one-size-fits-all approach.
As the UK economy continues to grow beyond an increasingly London-centric model, the insurance industry has an important role to play in supporting businesses across the country.
For insurers, investing in regional markets is not simply a matter of cost or distribution efficiency. It is about being geographically closer to clients, understanding their operating environments and aiming to support better outcomes for businesses whose needs can otherwise be misunderstood or underserved.
Many mid
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