Broker growth optimism rises to new heights
Brokers are increasingly optimistic about growth, with regional players leading the way according to a survey by Aviva.
The insurer’s research found 95% of the market expect their business to grow in the next 12 months, up from 94% a year ago which was at the time a five-year high.
In the latest data regional brokers were the most positive with some 98% of the cohort predicting expansion.
In the study of 250 brokers in January and February 64% said they plan to achieve growth through improving client retention, better marketing (62%) and gaining new clients (59%).
Facing the futureAviva’s survey revealed 95% of
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insight
Gauntlet targets ‘ghosted’ DA brokers following Clear deal
Brokerbility and Gauntlet are eyeing up expansion with brokers in all lifecycle stages after joining forces at the start of this year, with directly authorised firms moving to the AR model a key area of opportunity.
Open GI looks to Barnard from Aviva to succeed Badley as CEO
Open GI has appointed James Barnard from Aviva to succeed Simon Badley as group CEO, with the change scheduled “over the course” of the second half of the year.
Motor premiums remained stable in Q1 – ABI
The average motor premium held steady in the first quarter of 2026 at £560, just 0.2% up on Q4 2025, the Association of British Insurers has calculated.
Optio builds real estate capacity to £100m
Specialty managing general agent Optio Group has struck a capacity deal for its real estate product, increasing its total sum insured binding authority from £60m to £100m.
Biba 2026 Countdown: CyberCube’s Nate Brink
Nate Brink, head of broker sales and account management at CyberCube, is flying in from Michigan to attend his first ever Biba Conference and is looking forward to savouring a local curry and gaining valuable insights in the coffee queues.
Covéa bolsters personal lines leadership with McCann and Midgley in new roles
Covéa Insurance has created two new roles, adding Jamie McCann as head of personal lines and promoting Jade Midgley to head of trading for personal lines.
Allianz revamps commercial management as Nick Hobbs exits after 25 years
Nick Hobbs is to leave Allianz UK after 25 years with the insurer, stepping down from his roles as chief distribution officer and chairman of Allianz Engineering Inspection Services.
Analysis: Are employee benefits the new diversification frontier for GI brokers?
This year, Top 100 UK brokers Jensten, Lloyd & Whyte and Clear have all joined amii, a trade body representing intermediaries advising on health insurance, protection and wellbeing services, while others have acquired in this space. Sam Barrett looks at why firms more closely associated with general insurance broking are branching out to capitalise on opportunities in the employee benefits market.