Broker Expo 2025: A Broker’s importance will only grow following AI integration
A broker’s role will grow in value, “not diminish”, as the usage of artificial intelligence increases, according to Matt Hicks, co-founder and director at Recorder.
At the Broker Expo session AI, data & the future broker: Practical tools, not just hype last week, Hicks observed customers want authentic advice from an expert.
“In the age of AI, where there’s all of this slop getting served up to you online, […] the value of a broker who really knows their niche is going to increase, not decrease.
“However, can that broker use AI to do some of the heavy lifting and some of the things they hate about their job, like re keying and things of that nature, 100%.”
MiOnly users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insight
Tuplin exits Everywhen
Richard Tuplin, CEO of general insurance broking at Everywhen, is leaving Ardonagh, Insurance Age can reveal.
Bain’s Jensten buy completes
Global private investment firm Bain Capital has completed the purchase of Jensten Group from private equity house Livingbridge.
Start-up broker Pelican’s MD praises ‘transformative’ Aviva support programme
Chris Braniff, managing director of Pelican Insured, has made changes to all of the broker’s processes following taking part in Aviva’s Future Leaders Programme.
People Moves: 1 – 5 December 2025
Keep up to date with the latest personnel moves in insurance.
SRG reveals deal spend in takeover year
Specialist Risk Group’s parent spent £327.32m on 10 deals in 2024, the year the takeover by Warburg Pincus and Temasek completed.
Podcast: Reid and Clegg present Double Indemnity, episode five – Howden’s Peter Blanc
Peter Blanc, head of global M&A at Howden, sits down with industry provocateurs Stuart Reid and Toby Clegg to run the rule over the state of the market in the latest edition of Insurance Age’s Double Indemnity podcast.
First Central confirms job cut plans
Insurer First Central has confirmed proposed plans to cut staff numbers by around 160, with most taking effect in late January 2026.
Newbie News: Merlin Insurance Brokers
Richard O’Brian, founder and CEO of Merlin Insurance Brokers, has targeted growing the property and construction specialist broker by 80% in 2026 and already has an application in to the FCA to be fully authorised.