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Broker Week: The dos and don'ts of digitalisation

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The Covid-19 pandemic accelerated the shift to buying online; people have become more accustomed to buying whatever they want whenever they want it – and that includes insurance.

Many brokers have taken this on board, according to insurance-broker software specialists, Applied Systems’ 2021 digital-technology-adoption survey. The survey results revealed that around two thirds (66%) of brokers surveyed already had a digital strategy in place.

This article provides advice to brokers on how to implement a digital strategy that puts customers first, whilst avoiding some common pitfalls.

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