Can brokers doggy paddle their way to pet insurance success?
What are the opportunities for brokers in selling pet insurance and why are so few people talking about it? Insurance Age explores the market and explains why long-standing competition and data – or lack of it – are potentially the biggest obstacles.
At the British Insurance Brokers’ Association’s 2025 conference, Serge Raffard, managing director of personal lines at Allianz, revealed to Insurance Age the insurer was planning to enter the broker pet insurance market.
He said: “[Broker pet] is coming soon. We discussed it last year because we are a market leader, and before my time we did it, but it was not successful because it was never a priority for anyone.
RelatedBiba 2025: Allianz to sell pet insurance through brokersAllianz is planning
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