A-Plan details £3.6m rebrand spend as turnover ticks up but profits dip in 2024
A-Plan, now rebranded as Howden, grew turnover by 2.1% to £167.3m in the year ended 30 September 2024 as investments in staff, rebrand costs and IT spend hit the bottom line.
The name switch to Howden came into effect on 1 October 2023, the start of the financial year covered in a filing at Companies House.
The document for A-Plan Holdings detailed the rebranding led to £3.6m in one-off costs, having spent £900,000 on the process the year before.
This growth will be further bolstered as the company takes advantage of the considerable opportunity for expansion in the UK by opening new branches and developing specialist product areas to drive future growth.
Headcount at
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insight
FOIs reveal no brokers directly involved in motor insurance taskforce
The Financial Conduct Authority has confirmed insurance brokers and intermediaries did not directly form part of the Motor Insurance Taskforce review, according to a freedom of information request by Insurance Age.
Allianz UK prevents almost £174m in fraud in 2025 record
Allianz UK’s fraud team detected and saved nearly £174m in fraudulent claims in 2025, a record level for the insurer.
Watch brokers discuss whether MGAs are outmanoeuvring insurers in commercial combined
Commercial combined remains one of the most complex and relationship-driven areas of the insurance market, yet brokers increasingly report frustration when placing non-standard or emerging risks.
TL Dallas expands North Yorkshire footprint opening Harrogate office
TL Dallas has opened in Harrogate focusing on its high-net-worth offering, increasing its footprint in North Yorkshire.
ManyPets confirms social media clone
Pet insurance managing general agent ManyPets has confirmed a customer was contacted by an X account impersonating its brand and has issued a warning on how increasingly convincing scammers can appear.
Q&A: Pen’s Nick Wright
Nick Wright, chief business development officer at Pen Underwriting, tackles its recent M&A quietness, capacity in the market and the benefits to brokers from niche products. He updates on the goal of hitting £1.75bn GWP by 2030, streamlining its agency base and shares why he thinks the Gallagher-owned MGA will “go from strength to strength”.
McCafferty leaves chair role at BDH
Brendan McCafferty has left Top 100 Broker BDH, Insurance Age can reveal, with the business confirming it was an ‘amicable’ departure and there are no plans to replace the now former chair.
Axa updates two products
Axa UK Commercial has made enhancements to its offices and surgeries, and digital mini fleet products.