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Biba 2025 Countdown: BluNiche UK’s Ed Mitchell

Ed Mitchell

Ed Mitchell, head of BluNiche UK points to some exciting new product developments; suggests Manchester Art Gallery for a meeting with a difference; and hopes that they leave with fewer giveaways than they came with.

The tagline for the 2025 Biba conference is ‘New Era’, in your view what does the ‘New Era’ of insurance broking look like?

We believe three things will shape the new era of insurance broking: tech-enabled insurance products, a focus on new and emerging risks where niche coverages will deliver critical solutions, and a move away from a transactional approach to a more holistic partnership between clients, brokers and insurers.

At their core, we think these will contribute to enhancing the focus on

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