Aurora pushes on broker relationships with new hire ahead of product launch
Aurora has appointed Tom Willmore to a newly-created broker-facing role as it committed to launching a commercial combined offering this spring, amid a drive to be a one-stop shop for brokers.
Willmore, pictured, will be responsible for expanding the managing general agent’s distribution network and building strong broker partnerships as it expands access to its online platform to the wider broking community.
He joins the MGA from the Kingsbridge Group, where he was senior development underwriting and account executive. His previous experience includes roles at both the PIB Group and Jelf.
In addition to growing out its broker relationships, Willmore has also been tasked with developing
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insight
Commercial Express claims first to market with 24/7 virtual underwriting assistant ‘Jamie’
Commercial Express has claimed to be the first UK managing general agent to deploy a 24/7 virtual underwriting assistant.
One Call launches new digital insurance brand Zen
Top 100 broker One Call has launched a new brand that is claimed to offer a “no-touch, fully digital customer experience”.
Aviva survey ranks broker priorities ahead of Biba conference
Strengthening partnerships with insurers is the top priority for brokers ahead of this year’s British Insurance Brokers’ Association’s conference, according to Aviva’s latest Broker Barometer.
Biba 2026 Countdown: Dual’s Moira Spencer
Moira Spencer, regional manager for the North West at Dual Underwriting, looks forward to beating everybody at shuffleboard, and recommends the Northern Quarter to switch off and trainers over heels to survive the two day event.
Analysis: Does Intact’s investment in UKGI signal a new era of insurer broker buys?
In 2025 the parent company of Top 100 UK broker Adler Fairways secured financial backing from Intact Financial Corporation. Insurer investments in brokers are nothing new, but the trend over the last decade has been divestments which raise the big question: Does Intact’s move represent a one off or start of something wider? Saxon East investigates.
Howden lifts the lid on MGA sale valuations
The UK remains the largest European market for MGAs, with gross written premium estimated at approximately £7.2bn in 2025, up around 20% year-on-year (2024: £6.3bn).
Biba 2026 Countdown: Coalition UK’s Tom Draper
Tom Draper, managing director of Coalition UK, is looking forward to the Biba Conference magical hour where the formal seminar stage brain fatigue gives way to insurance engagement and recommends brokers double down on being pillars of their communities.
Markerstudy rolls out business division with £200m GWP target
Markerstudy Group has created Markerstudy Business, a commercial insurance division within its distribution arm led by newly appointed CEO Ross Barrington.