Skip to main content

Opinion: Eliminating the expectation gap

Peter Blanc

Aston Lark’s Peter Blanc explores how brokers can overcome one of the biggest obstacles in insurance – customer expectation and the reality of claims

Every time an insurance policy fails to pay out to a policyholder who has submitted a claim there is normally a very good reason.

Most underwriters boast that 95% of claims are settled in line with customers’ expectations, and only a small minority are declined – either the claim simply wasn’t covered or the policyholder did something to invalidate the policy.  

The news that a policy is refusing to respond is often met with incredulity, anger and frustration. The anger comes from the

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

Show password
Hide password

End of Year Review 2025: Axa Retail’s Matt Field

Matt Field, intermediary director at Axa Retail, hails the insurer’s domestic violence proposition; keeps a keen eye on its NPS; and predicts new entrants to shake up the retail personal lines market, with a particular focus on data and technology.

North West broker hits £20m GWP

Broadway Insurance Partners has posted £20m gross written premiums in 2025, up 66% from last year, as it revealed plans to grow staff numbers and expand the firm’s infrastructure outside the North West.

End of Year Review 2025: Bspoke’s Craig Morgan

Craig Morgan, managing director of Bspoke Sports & Leisure, echoes the concerns of others over the speed the market has softened; hails the work of Ajay Mistry in championing transparency and diversity; and shares a giant darts nickname.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: