Legal & General selects Darren Prior to be head of broker

Darren Prior

Prior's promotion comes as L&G gears up to sell its general insurance business, with Allianz named as a potential new home.

Legal & General has announced that Darren Prior has been promoted to head of broker in its General Insurance (GI) division.

In his new role Prior will be responsible for setting distribution strategies, developing and delivering new product offerings while managing sales teams and accounts across multiple sectors: Broker, Corporate, Affinity and Bank and Building Society.

Prior joined L&G in 2016 when he became an insurance account manager and oversaw important broker/partner relationships

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In his first interview since announcing his retirement on LinkedIn last week, former Primary, Keychoice, SSP and HugHub leader Jonathan Davey reflects on his time in the industry, and shares what is coming next, including his 28th trip to the Biba conference.

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