Skip to main content

Research shows 50% of motorists think dual pricing should be illegal

dual pricing

A survey by Go Compare show half of the drivers surveyed felt it should be illegal for insurers to reserve best prices for new customers.

Research commissioned by GoCompare Car Insurance, revealed that 50% of drivers think it should be illegal for insurers to reserve the best prices for new customers at the expense of loyal policyholders.

It also found most (61%) survey participants feel insurers treat their existing customers less favourably by charging those who renew their cover, higher prices than new customers. 

The survey, which questioned 2,000 motorists, also learned that, at their last renewal, 62% of motorists allowed

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

Show password
Hide password

End of Year Review 2025: Peach’s Ryan Bendelow

Ryan Bendelow, director of commercial at Peach, is sad to see the RSA name consigned to the insurance brand graveyard, nominates Aviva’s Michelle Taylor as the insurance personality of the year, and is worried about an increase in IPT in 2026.

Ex-Jensten duo to launch SME MGA with Mission

Managing General Agent incubator Mission has announced that it has reached an agreement to support a new team in launching Kovrilo, a UK MGA that will provide a range of commercial insurance products tailored to SME clients.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: