UK Millennials and Generation Z “most likely” to not have insurance
A survey by Applied Systems recommends an omnichannel approach to capturing the young adult market.
A study looking at the insurance buying habits of the Millennial and Generation Z market has learned that people of that age in the UK are “most likely” to not have any insurance cover.
The research counted Millenials as being born between 1981 and 1996 and Generation Z as those with birth dates between 1997 and 2006.
For those that do have cover, younger adults in the UK are more likely to have found their current car insurance through an online search engine – like Google or Bing – than
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