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Opinion: The price isn't right

Duncan Minty

Ethics consultant Duncan Minty explores the issue of customer trust and pricing

Pricing is the number one issue affecting consumer trust in insurance at the moment. So what can brokers do about it? 

Two recent reports highlight the scale of the attention pricing is now receiving. The Chartered Insurance Institute’s (CII) Public Trust Index identified “my premium doesn’t increase because I’m not a new customer” as the top of the insurance wish list for both personal and SME customers. Add to that the Financial Conduct Authority’s (FCA) announcement that it is looking into

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