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Cooper Gay rebrands as Ed

Rebranding
    • Insurance Age staff

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Lloyd’s broker says the rebrand is a renaissance.

Lloyd's broker Cooper Gay has rebranded as Ed, describing itself as "broking redefined".

The firm, which will see its website fully rebranded over the weekend, outlined three key pillars which will underpin its business philosophy.

These stated that Ed is an "independent broker for independent producers of independent business, it serves it client chain and never competes with it and its model supports global solutions for its clients".

Steve Hearn, Ed CEO, commented: "All around us, the world

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