Swinton opens first pilot branch in Lancashire
Broker unveils new concept branch in North West England.
Swinton Insurance has opened a "new concept" branch in Lancashire as it seeks to reshape its branch network.
The refurbished Preston branch has opened as part of a pilot scheme by Swinton to allow shoppers to access insurance services in a "more positive and appealing" way, it said.
Swinton highlighted that it was encouraging staff to "offer a more personal, one-to-one service".
Pilot
The broker said that the aim of the pilot was to establish greater flexibility to meet the changing need of its
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