Skip to main content

What Google Compare's closure means for brokers

google-sorry-were-closed

David Angus warns of the impact of the closure of Google Compare on UK brokers.

The closure of Google Compare brings to an end one of the longest 'will they, won't they' dramas of the whole insurance disruption debate. I for one was not surprised.

Given the way that Google runs its business, it was always something that was more interesting to the insurance world than Google. While the idea that Google was going to completely disrupt the market was slightly far-fetched though, the closure of this business unit and the context around is significant, especially for insurance

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

Show password
Hide password

North West broker hits £20m GWP

Broadway Insurance Partners has posted £20m gross written premiums in 2025, up 66% from last year, as it revealed plans to grow staff numbers and expand the firm’s infrastructure outside the North West.

End of Year Review 2025: Bspoke’s Craig Morgan

Craig Morgan, managing director of Bspoke Sports & Leisure, echoes the concerns of others over the speed the market has softened; hails the work of Ajay Mistry in championing transparency and diversity; and shares a giant darts nickname.

End of Year Review 2025: Allianz Personal’s Graham Wright

Graham Wright, managing director – broker (interim) at Allianz Personal, acknowledges customers have benefited from the soft market, muses about whether consolidation has suppressed new entrants and keeps his cards close to his chest over the insurer’s plans for 2026.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: