Skip to main content

Broker Direct targets urban postcodes with new motor product

Cars in car park

Policy developed in partnership with Ageas.

Broker Direct has launched BD Urban, a new EDI motor product developed in partnership with Ageas.

The personal lines specialist detailed that the standard motor insurance policy is targeted at customers residing within urban post codes outside of the major city conurbations.

The underwriting agency, wholesale broker and third party administrator also stated that initially BD Urban will launch on the CDL system but that other software houses will follow "shortly".

First time
Terry Stanley, chief

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Peach and owner grow in 2025

Peach, which offers underwriting capacity to brokers, schemes and managing general agents for business insurance cover, grew in 2025 as profits at parent NPA Insurance also rose, maintaining the trends of the year before.

Ageas UK GWP jumps as Esure deal flows in

Ageas has posted a 72% hike in gross written premiums in the UK to €1.42bn (£1.21bn) for the first half of the year as the takeovers of Esure and Saga’s underwriter Acromas Insurance Company continued to kick in.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: