Why investment in a digital strategy is so important
Ian Ferguson, customer solutions director at Aviva, explains why a digital focus is essential.
What does digital mean for you? For me it means speed and choice.
I can go online and search for information any time day or night, transfer money, order, buy and receive items all on the same day - even travel 'virtually' around the world, and all through a variety of channels.
So if those are my expectations and I am a consumer then why would our customers' or brokers' expectations be any different?
It's why at Aviva we continue to focus on delivering a strong digital strategy because if we
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