Axa renews with Cherish Insurance
Five-year deal predicted to be worth £20m in GWP.
Axa commercial lines and personal intermediary has renewed a long-standing relationship with Essex-based Cherish Insurance Brokers as exclusive underwriter on a range of the broker's personal lines products.
According to the insurer the deal will be worth £20m in gross written premiums over the next five years.
The relationship between Axa and Cherish, which has existed for over 15 years, will see the insurer exclusively underwrite Cherish's home (including B&B), second home and buy-to-let
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insurer
End of Year Review 2025: Allianz Personal’s Graham Wright
Graham Wright, managing director – broker (interim) at Allianz Personal, acknowledges customers have benefited from the soft market, muses about whether consolidation has suppressed new entrants and keeps his cards close to his chest over the insurer’s plans for 2026.
Mindful placement in a soft market – why discipline still matters
Soft markets demand sharper thinking to avoid a false sense of security and complacency, argues John Dunn, managing director of distribution and market management at The Clear Group and Brokerbility.
Esure CEO Martin-Simon to depart as Ageas unveils new direct MD
Ageas UK has announced that the Esure CEO Peter Martin-Simon is to leave the company in April next year six months after taking up the role.
End of Year Review 2025: SiriusPoint International’s Rob Gibbs
Rob Gibbs, president and CEO of SiriusPoint International, highlights its success in rejecting the ‘spread betting’ approach to MGAs and instead partnering with ones that are really moving the dial; and suggests ‘Another soft market: Are we all delulu?’ as the theme for Biba 2026.
AIG adds Clifford after Neal U-turn
American International Group has appointed Adam Clifford as CEO of international commercial insurance as he rejoins the insurer in the latest leadership development since the recruitment of John Neal was called off.
End of Year Review 2025: Direct Commercial’s Joe Hantson
Joe Hantson, deputy CEO at Direct Commercial Limited, notes the amount of senior underwriting talent moving from traditional carriers into MGA models over the last 12 months and expects more consolidation among MGAs and insurtechs in 2026.
Ageas and Saga partnership goes live with motor, home to follow
Ageas UK and Saga have launched their 20 year Affinity Partnership, opening with motor new business with home to follow in the first quarter of 2026.
Aviva partners with Percayso on data enrichment
Aviva has partnered with Percayso Inform to enhance its data enrichment capabilities, in a multi-year deal.