Social scheming
With 55% of customers saying they would be interested in using social media to buy insurance, brokers should be tapping into this often ignored new community, says Karen Beales
Being social is at the heart of what it means to be human. As a species, we are social animals.
Bring that into the 21st century world of business, marketing and communications and you’ve got one of the fastest-growing methods for commercial interaction: social media.
If you have, so far, dismissed social media then think again: 75% of the internet population is on at least one social media platform; Facebook alone has over 1.2 billion global users. Access to groups of customers with common
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