Brokers urged to take on risk adviser role

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Research suggests offering in-house risk management advice could help brokers win and retain clients

Brokers are split over whether not offering in-house risk management advice on a large scale will impact negatively on the advice-driven market. 

PriceWaterhouseCoopers’ (PwC) report Broking 2020: Leading from the front in a new era of risk stated that brokers across the board need to expand into a more risk management-focused role if they are to retain commercial business in the longer term.

According to Rich Mayock, global insurance brokerage leader at PwC, the research found that buyers are

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