Aviva promotes Edmond to broker performance director role
Edmond replaces Sam Hudson who left the role last month to join Equity Insurance.
Aviva has unveiled Fraser Edmond as broker performance director, UK and Ireland general insurance (GI).
Edmond - who was previously head of broker performance management - will report to Phil Bayles, intermediary and partnerships director, UK and Ireland GI.
He replaces Sam Hudson who left last month to join Equity Insurance.
Speaking about Edmond's appointment, Bayles, said: "Fraser is an exceptional operator - he is well known and respected in the market.
"This role is critical in delivering
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