Axa plans Biba personal lines revamp
Axa is planning to launch three new personal lines products as part of a strategy overhaul to be unveiled at the upcoming British Insurance Brokers' Association (Biba) conference.
A new entry-level household product as well as a revamped mid-market household offering and a new motor product will be announced.
It comes as Axa plans to give its personal lines operating structure a face-lift in a similar fashion to its commercial lines arm, with the introduction of a raft of changes.
Last August Ms Blanc revealed that the provider would bring its personal lines intermediary and commercial lines into one structure. At the time, she vowed that after six months brokers would
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