Digital part two: Time to maximise the benefits
Insurance brokers are now well-versed on the merits and trading importance of the internet. Yet, according to a recent technology survey, many are still failing to maximise the benefits and opportunities that an online presence can bring.
The first part of this digital guide - which analysed Axa-owned marketing development firm Ignition's white paper - offered a number of key, yet often overlooked pointers for brokers to immediately adopt.
For instance, a striking 25% of brokers' websites failed to offer a single method of contact. But, as this second instalment highlights, equally prominent is the fact that 21% of brokers miss out on valuable traffic by failing to redirect their non-www traffic.
Essentially, this is when people
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