Plus ça change but will it be the même chose?
Last Friday Ageas announced that it was in exclusive talks with Groupama about the UK business. The latter had been formally on the market since the start of this year and linked with pretty much every provider going, private equity and MBOs.
Speculation of a sale had of course been raging for months beforehand.
The question of why the process has taken quite so long - and indeed the announcement was of four weeks of exclusive talks rather than a deal - is just one that is still to be answered.
However the overwhelming reaction from brokers has been one of relief.
The French-owned insurer has been in limbo for too many months and while brokers were initially supportive there is no doubt that the pressure was, and still is, on the
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