How to… sell yourself using social media

In the second of a three-part series, Insurance Age looks at how brokers can promote themselves to current and potential clients through the full range of media available. This month focuses on the advantages of social media.

Ralph Savage, director at RTS Media writes: “Online social networks have moved into the mainstream. We’re at ease with our online selves, our avatars have nice pictures instead of wobbly, handheld squinting mug-shots and there’s a lack of self-consciousness with which the lingo is used, tweets are sent and links are created.

But for many the whole party can still seem a little far removed from the reality of day-to-day life, prompting an understandable preference to stick with established forms