Brightside partners with Asda
Brightside has partnered with Asda to manage the supermarket’s Asda Money car and home insurance offering.
The partnership will see Brightside deliver fully serviced Asda Money branded car and home insurance.
Customers will be able to buy both insurance products online or over the telephone and will be able to access telephone support through Brightside's call centres.
The deal is the second unveiled by the Bristol-based broker in less than a week having previously partnered with Debenhams on the launch of a new car insurance offering.
Martyn Holman, chief executive officer of Brightside, said: "We
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Broker
Broker Expo 2026: Early and open conversations needed for brokers and underwriters to win
As the industry starts to lose its face-to-face culture, being open to early and open appetite conversations through different channels will be key to establishing good relationships between brokers and underwriters.
Howden names Richardson to new CCO role
Howden has appointed Elliot Richardson as chief commercial officer for the group, a newly created role at the broker.
Seventeen doubles down in Gibraltar with latest buy
Seventeen Group has bought Sovereign Insurance Services, striking its second deal in Gibraltar in recent months.
Broker Expo 2026: Days of Frankenstein’s Monster consolidation over
Broker consolidation is evolving from the ‘Frankenstein’s Monster’ approach of the past to one which is more focused on culture, integration and organic growth.
Ex-Ravenhall boss launches new broker Decello
Neil Grimshaw has opened commercial broker Decello in Huddersfield, labelling it a boutique ‘advice-led’ firm for businesses and private clients.
Broker Expo 2026: AI will kill off lazy brokers
Charlie Hicks, managing director of EIC Insurance Services Limited, has highlighted old-fashioned broking still has a “massive place” in today’s insurance market and can make a firm stand out compared to competitors. And added AI might benefit those brokers who do this.
Attis CEO insists it has not reached ‘end goal’ as it sets 2027 target
Top 100 insurance broker Attis has outlined plans to hit more than £20m in revenue in 2027, having revealed it is on track to exceed £16m by year-end.
Seventeen Group recruits ex-Gallagher MD and Howden COO
Seventeen Group has appointed Stephen Smith as chief broking officer, overseeing broking and placement strategy across the group, including James Hallam and Touchstone Underwriting.