News analysis - professionalism: brokers slow to embrace Aldermanbury Declaration

The Aldermanbury Declaration is a year old this month and the Chartered Insurance Institute (CII) has signed up nearly 200 brokers, insurers, loss adjusters, claims companies and managing agents. However, despite this early success, particularly with insurers, on the face of it, brokers appear to be a little more reluctant than their insurer cousins to sign up.

If the broking market is made up of approximately 3,000 firms, then the number that has signed up amounts to roughly 4% of the market. There is nothing in the Declaration that any broker worth their salt would not want to be associated with so why the reluctance?

Alasdair Stewart, head of corporate development at the CII, said he was delighted with the success enjoyed so far but suggested the relative reluctance among brokers could be explained by size of company.

"We are delighted - the takeup