Westfield Health launches consumer focused online offering

The new online health insurance product is available direct to consumers, and offers cover from just £15 per month.

Westfield Health stated that Health365 has been developed to offer flexible cover to meet the needs of consumers and is primarily targeted at those who do not currently have any health cover, but who want to take more control of their health.

The launch followed independent market research which showed that 96% cent of those questioned would be happy to purchase their health cover online and 40% used to have private medical insurance and miss the extra security it provided.

Jill Davies, chief executive of Westfield Health, said: "We are delighted to announce the launch of Health365 in a move that is certain to revolutionise the health insurance industry in the UK.

"Until now, people could choose to have a health cash plan and/or PMI. Health365 will redefine the health insurance landscape by providing consumers with a flexible alternative."

She continued: "Not only this, Health365 sets the standard in terms of customer engagement with the use of video to explain the cover clearly and simply. Then, in just a few minutes, customers can purchase cover to suit their needs.

"We're thrilled to launch this new brand and product. We are certain that consumers will see the direct benefits of Health365 and we look forward to providing many people across the UK with the health cover they desire without the prohibitive price tag, all backed by Westfield Health's renowned award-winning customer service."