Technology: Google adds loading speed to ranking criteria
Emmanuel Kenning reports that website loading speed is now a factor in determining Google's search results.
According to Experian Hitwise, 87% of UK internet traffic is channelled through www.google.co.uk. With such dominance, any changes announced by the US-based search giant are worth noting by brokers keen to enhance their web presences.
At the beginning of April, Google announced that it was adding site loading speed to its ranking criteria, meaning that faster-loading web pages stand a better chance of a high position on Google's search results pages. The company said on its official blog:
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