Majority seek broker recommendations when buying PMI, according to study
A recent survey by specialist healthcare insurer National Friendly has found that word of mouth is proving most effective in securing new private medical insurance (PMI) business for brokers
The consumer survey conducted by the health insurer found that 55% of people who are looking at buying PMI, choose their broker based on the recommendations of a friend, colleague or legal professional. In comparison, only 8% of people select an intermediary after seeing an advertisement, and just 2% of people are influenced by a marketing promotion.
In support of these findings, 78% of those surveyed would prefer to receive guidance from a broker in person, as opposed to over the phone or by
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