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AA Insurance advances into commercial lines

In a deal with Moorhouse, the insurer targets SMEs, tradesmen and the construction industry

AA Insurance has expanded into commercial lines with the launch of its own-brand products for small to medium enterprises (SMEs)

The move followed a deal with Moorhouse Brands, the subsidiary of fast-growing Welsh broker Moorhouse.

The underwriting firm has designed a range of policies tailored for SMEs, tradesmen and the construction industry for the AA as part of a comprehensive white-label package. AA Insurance said the agreement with Moorhouse included a fully-branded website and marketing

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