Groupama undergoes major marketing strategy overhaul.
Groupama Insurances is planning a radical overhaul of the way it markets personal lines insurance, w...
Groupama Insurances is planning a radical overhaul of the way itmarkets personal lines insurance, which could see the insurer selling
motor and household cover on the back of non-insurance services such as
home repairs and car servicing.
The company - formed out of the merger of GAN and Lombard - has set up
several working parties to look into how it can benchmark its services
against other retail sectors.
Tim Ablett, managing director, personal lines at Groupama, told PB: "We
are currently looking
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