Aggregators see potential in Biba membership
The British Insurance Brokers' Association (Biba) has made a surprise addition to its ranks by welco...
The British Insurance Brokers' Association (Biba) has made a surprise addition to its ranks by welcoming aggregator Gocompare.com as a member.
The move followed months of lobbying by Biba for more effective regulation of comparison sites.
Eric Galbraith, chief executive at Biba, said: "Gocompare.com is leading comparison sites by providing consumers with clear information on policies."
He added that Gocompare.com offered guaranteed premiums, used facts as the basis for quotations rather than
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