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Zurich head urges brokers to adapt to 'boutique' style

Personal lines brokers do have a future but need to reinvent the way in which they work in order to ...

Personal lines brokers do have a future but need to reinvent the way in which they work in order to survive.

This is the opinion of Dave Parry, intermediary development director, personal insurances, Zurich who said that as the consumer goes to the broker for professional advice, not just price, they need to become the 'Savile Row' part of the insurance business.

"Brokers can't compete on price and so they need to become 'boutique brokers," said Mr Parry. "You have to look at aspects of social

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