Gocompare partners iprism in bid for SME commercial business

The commoditisation of commercial insurance looks set to increase, with the announcement that Gocomp...

The commoditisation of commercial insurance looks set to increase, with the announcement that Gocompare has entered into a white-label partnership with iprism to offer small to medium-sized enterprise (SME) commercial insurance.

From December, SMEs will be able to obtain commercial insurance quotes by clicking through the Gocompare home page to a white-labelled version of the iprism site. The deal will provide users with access to quotes from 10 commercial insurers for standard commercial risks.

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