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Sentiment surveys

PB Sentiment Surveys

Welcome to the second Professional Broking quarterly Sentiment Survey, which continues to gauge the opinion of brokers, providing a detailed industry barometer on the issues that matter. The results highlight emerging and continuing trends as they develop in these challenging times for brokers and the industry as a whole

Click here to view the survey (PDF).


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End of Year Review 2025: Axa Retail’s Matt Field

Matt Field, intermediary director at Axa Retail, hails the insurer’s domestic violence proposition; keeps a keen eye on its NPS; and predicts new entrants to shake up the retail personal lines market, with a particular focus on data and technology.

End of Year Review 2025: Bspoke’s Craig Morgan

Craig Morgan, managing director of Bspoke Sports & Leisure, echoes the concerns of others over the speed the market has softened; hails the work of Ajay Mistry in championing transparency and diversity; and shares a giant darts nickname.

End of Year Review 2025: Allianz Personal’s Graham Wright

Graham Wright, managing director – broker (interim) at Allianz Personal, acknowledges customers have benefited from the soft market, muses about whether consolidation has suppressed new entrants and keeps his cards close to his chest over the insurer’s plans for 2026.

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