Products: Rural pursues growth and signs new deals

A tractor in a field

The first deal, with Coversure, will see Rural revive a “dormant” relationship and sell its products through the franchise’s 92 brokers. The products include business and farm motor, farm combined and the insurer said it could accommodate risks from the hobby farmer to large working farms and estates.

Simon Stevens, Rural managing director, said: “Rural has increased its reach from 80 regularly trading brokers this time last year to nearly 140 in January this year, and we aim to grow our

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