Products: Willis offers hotels cover against loss of reputation

Emmanuel Kenning
01 Nov 2011

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The broker claimed that in the world of new media “bad news travels fast ruining a hotel’s reputation and balance sheet, overnight”. The cover protects against brand damage from a range of potential incidents including the death or permanent physical disability of a guest, and food poisoning caused by malicious or accidental contamination.

The policy, which will respond whether the incident is reported via traditional or new media, uses a hotel industry measure of lost revenue based on revenue

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