Products: Aviva returns to telematics with motor fleet product

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In a move that was labelled ahead of its time, the largest UK insurer launched an offering but eventually pulled it in 2008 after failing to convince the public of its worth.

Development manager – commercial product, Mark Keavney said that Aviva’s return to market had been carefully thought out and that it had learned a lot from its first foray into telemetry.

Mr Keavney said the decision to focus on motor fleet was made as the commercial market was now far more receptive to the concept of

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