Broking success: Ashley Peters, Staveley Head
Motoring along: Staveley Head’s MD on how niches and specialisms have helped fuel growth and why the broker decided to build its own software
▶ Staveley Head started in 1991, what is the origin of the business?
My father, a now retired barrister, bought the business – not known as Staveley Head then – from a client of his. It was very small and turning around £15,000 gross written premiums (GWP) a year. As I was about to go to university in 1991, my dad said to me that the business “is there for you”.
After finishing my [business studies] degree on the Tuesday, I was packed up and in the office on a Wednesday – I was that eager. We
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on People
End of Year Review 2025: Gallagher’s Gary Fletcher
Gary Fletcher, managing director of commercial at Gallagher UK Retail, is proud of the broker’s data led client tools and digital strategy; and favours a duet with Coldplay’s Chris Martin over his employer’s namesake Liam from Oasis.
Q&A: Grove & Dean’s Michael Lawrence
Michael Lawrence, distribution and underwriting director at personal lines specialist Grove & Dean, spent 34 years at LV general insurance in its various guises before jumping the fence in 2024.
End of Year Review 2025: Create Insurance Solutions’ Mike Cranny
Mike Cranny, founder of Create Insurance Solutions, remains disappointed by consolidation that brings nothing beneficial for customers – and questions shiny new hires that claim to bring “a wealth of talent” to a new employer.
End of Year Review 2025: Percayso’s Chris Traill
Chris Traill, account director at Percayso Inform, is happy the market is leaning harder into data-driven segmentation rather than just chasing the cheapest headline rate; but adds even with Consumer Duty, there are still examples of poor communication and product understanding.
End of Year Review 2025: Axa Retail’s Matt Field
Matt Field, intermediary director at Axa Retail, hails the insurer’s domestic violence proposition; keeps a keen eye on its NPS; and predicts new entrants to shake up the retail personal lines market, with a particular focus on data and technology.
People Moves: 15 – 19 December 2025
Follow the latest personnel moves in insurance.
End of Year Review 2025: UKGI’s Jill Hambley
Jill Hambley, MD of the consultancy division at UKGI reflects on the shake-up at the FCA, the potential non-financial misconduct debacle at Lloyd’s, and shows an aptitude for using Gen Z terms.
Gallagher boss Rea to replace Aon’s Kielty as Biba deputy chair
The British Insurance Brokers’ Association has announced that Michael Rea, Gallagher’s UK CEO, will be the association’s next deputy chair.