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Regional relationships matter

Jon Hancock

RSA head of UK commercial Jon Hancock explains why the insurer remains committed to the regions

With results season recently behind us, it’s clear that the market remains extremely competitive. As insurers, we need to ask ourselves how we can successfully steer through these challenging times in order to deliver the right products and exceptional service to our brokers and customers, in addition to maintaining levels of profit.

In my mind, a key factor is maintaining and developing a regional presence. To win in this market, insurers must also keep pace and combine personal contact with

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