A great idea is no longer enough
Converting schemes concepts into real-world commercial prospects takes time and dedication, says Tony Bloomer
Thomas Edison, he of the electric light bulb, once said that “to have a great idea, have lots of them”.
Edison’s thinking has influenced the UK schemes market for the last two to three years. It needed to as brokers and insurers explored the boundaries of this growing sector. There is a danger though that having lots of ideas runs the risk of none of them materialising because focus is hard to achieve and resources get stretched too thinly. Long may the ideas continue but, in addition, the
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