Polly C

Talking at Insurance Age's sister title Post's British Insurance Summit, Mr Bunker questioned how a broker could recommend an Aviva product when the TV campaign is telling people to 'go direct for the Aviva deal'. He said rather than rebranding the whole business as Aviva, the insurer should have taken a multi-brand approach, keeping the old Norwich Union name in the broker market. After all the millions dished out on the pricey rebrand, Polly wonders whether Aviva would ever admit it may have