Agenda: Planning for 2010
Tony Cornell urges brokers to plan for 2010 if they want to make it through recession.
It would be good to assume all brokers will now have completed their plans for 2010 - formalised these into a document, shared it with staff and suppliers, set in place actions to achieve the aims and have a monitoring process in force to measure ongoing performance. Regrettably, this is unlikely to be the case. The majority of brokers do not plan at all, let alone carry out these other steps, choosing instead to meander around, hoping the market and economy will be healthy enough to improve
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