Agenda: Comparing the meerkat
Tony Cornell looks at the growth of aggregators
The growth of aggregators has transformed the personal lines market. In hindsight, it was inevitable that technology and the internet would introduce 'broking at home'. Aggregator sites were already in existence for most consumer products - Kelkoo.com had spread to holidays with Holidayautos.com and Booking.com and then into general financial services through Moneysupermarket.com. There are many similar sites and consumers have increasingly turned to these to find the best deal. Motor and then
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